You’ll agree when I say:
It’s extremely difficult to get viable traffic to your website.
And on top of that, ranking on the first page of Google and Bing, and driving traffic is even more complex (with all the big boys and gals aiming for the same)
…or hell, even worse, rely on Facebook and Twitter.
Unless, of course, you decide to do it without search engines or Facebook and Twitter.
Wait, what!!! Is it possible?
Oh, yes, it is.
And in today’s post, I’m going to show you exactly how you can increase traffic to your site using these 5 platforms, absolutely free of cost:
- Amazon KDP
So, without further ado, let’s get going.
1) Amazon KDP = More Subscribers + traffic? Hell YES!
Do you know?
An email list consisting of 500 people is worth more than 500 Facebook likes or 500 Twitter followers.
Check this out:
According to MailMunch:
Of course things may go a bit out of pattern here and there but in general, Email crushes Facebook and Twitter.
And a great way is leveraging Amazon KDP to bring in MORE traffic and build your email list.
This is the stuff you need to get started:
- An eBook related to your topic.
- A FREE valuable giveaway.
- Fresh Landing Page.
- Email managing service.
- KDP account.
And that’s it.
Now we’ll see step-by-step, how you do all this stuff and leverage KDP.
#1 Create an ebook related to your topic
You get started by creating an eBook.
Here are a few examples, you can get started with:
Say, you’re in the productivity niche, you could create an ebook like “Secrets to a Productive life”…
… or say, you’re in the photography niche, you could write a book like “Understanding Exposure”
Something of that sort.
In my case, I’m in the blogging and internet marketing niche and in the past, I’d written“Every Blogger’s Journey”, wherein I’d put the entire Blogging journey in 30 pages or so:
You get the idea.
Tools you can use to do this:
=> Writing the book: Microsoft Word or Google Docs
=> Designing the cover: Canva
=> Converting your doc to PDF
FreePDFConverter is a great free tool I use.
#2 Create a valuable giveaway
Linked to your eBook, you want to create a giveaway people actually want.
It could be another free eBook.
It could be a guide or checklist or a video series. Something of value.
here’s a great a giveaway from socialquant,
Just make sure, it is relevant to the audience you’re targeting with the first ebook.
You want to promote this free giveaway on the first and last page of your ebook.
All you gotta do is mention your free stuff at the start and end of your book.
Simply, create attractive images using a compelling description of your giveaway.
#3 Create a simple, beautiful landing page
This is a great example of a landing page from iconicontent,
You need something similar to this.
Now, go back to step #2 and link your landing page in your eBook where you’ve mentioned about the free giveaway.
#4 Get emails in exchange for your giveaway
If you haven’t signed-up for an email service provider, now would be a great time.
Head on to MailerLite and sign-up for FREE.
You get 1000 subscribers free, forever. (I know MailChimp provides 2000 for free, but MailerLite has far MORE premium features for free than MailChimp)
Once you’ve done that, create a simple form and put it on your landing page.
Here’s how you do it:
- Login to your MailerLite dashboard.
- Create a new list in subscriber list by going to subscribers->add a new group.
- Click on web forms.
- Click on add new web form and give it a name and also.
- Select form or landing page.
- Select the list you created in step 2
- Choose templates.
- Start customizing, add your target book URL.
- Get your code for the landing page.
To make it easy for your visitors, asking ONLY for email is best.
If you want, you can ask for their names too!
#5 Next, sign-up on KDP and make your ebook free forever
Head over to Kindle Direct Publishing and sign-up (or sign-in, if you already have an account).
Once you’ve done that upload your book with the cover.
(Have I mentioned already Canva is an awesome tool to design great stuff, for free).
Initially, when you upload your book, you cannot set it to free.
So, set whatever you want as the price. Anything, We’re going to bring this down to $0 later.
Next, upload your book to Nook, kobo also iTunes (if you have it in audio format). Now set your price to $0 on these platforms.
Within 24-48 hours your book should be live on Amazon.
What you can do next is ask the Amazon support to a price match by reaching them out.
And, boom, you can set it up to be free, forever.
That’s the only way you can get a shit-ton of downloads and effectively more people visiting your site and signing up for the free offer you’ve set.
Hey, you’re all set to implement this strategy. Tweet about it to your followers. Before you go away, though, check out the next strategy that works on Reddit.
2) Reddit is very Powerful if you’re NOT being a salesperson
Okay, many have found Reddit to be extremely difficult to deal with, in the past.
And I’ll concede it, surviving on Reddit is difficult.
The rules are strange. (I’ve been blocked from subreddits dozens of times even when I hadn’t broken any rules)
And the users — referred to as Redditors — absolutely HATE self-promotion.
So, if you have been using Reddit ONLY for self-promotion, you’ve been doing it completely wrong.
I’ve been using Reddit for quite some time now, and I’ve kind of cracked how you can get to promote your stuff without being spammy.
Reddit has performed constantly well through which I’ve managed to bring in thousands of visitors, on a monthly basis.
Including close to thousand visitors on a single day, on multiple occasions.
Firstly, let’s take a look at the concept behind this network.
Reddit, often called as front Page of Internet, has been attracting an impressive 200 million+ unique visitors per month, recently:
While on an average Reddit gets 100 million+ page views per month.
And the popularity and rankings of the platform have been climbing rapidly since forever:
With that kind of traffic, you cannot ignore such a network.
On Reddit, you can share a different kind of stuff, like text posts, images, gifs, URLs to your blog posts, ask questions, etc.
When someone like your stuff, they’ll upvote it. Don’t go on posting shit stuff, unlike Facebook, there’s a downvote button, too!
When one of your comment gets upvoted, it’ll add up to your comment karma. Likewise is true for Post Karma, you upload a post, someone upvotes it, and it’ll add up into your post karma:
But, if you spam and post links to your site all over the place you’ll get bombarded by the community and eventually banned.
For every imaginable topic, there’s a subreddit.
Which is like, an open Facebook group of like minded people. For example, there’s a subreddit for Science, there’s a subreddit funny where you’ll find all fun stuff, then there are subreddits like DIY, books, history, food, etc. Just name it.
A subreddit is referred to as /r/[subreddit_name] => /r/gadgets.
Next, how do you promote your stuff and not get banned?
As I’ve already said, Redditors hate self-promotion but NOT if you’re an active contributor toward the betterment of the community.
I’ll explain, how:
#1 Subscribe relevant subreddits:
Before you even get started you want to subscribe to all the subreddits relevant to your topic. For example, blogging and internet marketing are my topics.
These are some of the subreddits I follow:
#2 Start contributing:
Contributing is easy unless you decide to highjack the place with your links.
Here’s how you can start contributing:
- Start discussions
- Ask & answer questions
There was a question regarding SumoMe which I could answer:
- Share your opinions on other stuff you find relevant
It’s not necessary that you have to join in with the Redditors only relevant to your niche. You can enjoy other great subreddits too. Like, I’m a very active member in /r/anime and /r/gaming.
#3 Share your stuff:
When you’re a fair contributor, of good content, in a community, you deserve the chance to share your content.
And with enough credentials, you can do that.
Like, I share my blog posts in relevant subreddits:
Just a few points to remember when you’re sharing your content:
- Check out the rules first
They’re generally mentioned on the right-hand side in a subreddit:
- Only share relevant content in relevant places
For example, don’t try to share something related to gaming in r/entrepreneurship, else you’ll be banned.
- Take all the feedbacks (negative too) positively and try to improve upon
Finally, a great lesson I learned from Travis Levell:
In order to be successful with reddit marketing, you can’t be a marketer. You have to be a redditor
You’re all set to driving traffic using Reddit. Make sure to check out the next strategy, though.
3) Pin your traffic up top the charts using Pinterest
Pinterest is another huge platform we’ve been using to leverage traffic, recently.
It’s a great place to share your content, in the form of long and attractive images.
Also, you’ll come across incredible content from other sites.
Let’s see how you work through Pinterest to leverage it your advantage:
#1 Sign-up or Login to your account
Before you proceed, however, you want to get a business account.
The one you’ve just created is a normal account.
A business account is more adapt to promoting your stuff and provides more power in terms of analysis of your stats.
Converting your normal profile to business is not difficult at all, just follow these steps:
- Login, into your current profile
- Head over to Pinterest for Business
- Click Convert Now
- Fill out the information and click Convert
#2 Set-up your profile
As I’ve said Pinterest is all about nice appearance, attractive content.
And you don’t want your profile to appear shit.
To set-up, your profile, click on the top right corner:
Next, click on Settings and verify your email and all the other stuff.
What we’re interested in are the display picture and your business name.
You can also connect the social profiles you want:
#3 Create your boards
Board is a concept on Pinterest wherein you bring together all like-minded people and ask them to contribute.
When you get started you won’t be a part of any board.
Create your own boards and get going.
To do so, head over to the Boards section.
And you should see this:
Here, you can choose to make a group private.
A private board will be visible only to the owner of the group and the ones who’re invited to join.
Create 4-5 boards at the start.
One of them should include all the work from your site.
Something like: Best of [Your Site Name]
#4 Create long, slim attractive pins
To create a pin, go to pins:
Next upload your pin and your target URL:
Some points to remember while creating pins:
=> Hands down, long and slim images perform way better than short ones.
The dimensions of 735 px width x 1300 px height work great
=> Highlighting key points in your images works well too
#5 Ask owners of other popular boards to join their boards
The more members a board has, the more people the pins in that board will reach.
So, once you settled well on Pinterest, you can reach out owners of other top boards in your industry to contribute to their boards.
Here’s how you do it:
#1 Find top boards in your industry
Say, you’re targeting small businesses:
I’ll click on a board, check out the followers first.
#2 Contact the owner and ask to become a contributor
Here’s an email template that I use:
And it works!
Sometimes, instructions regarding how to join a board are clearly mentioned in the group bio:
It could also be “join our facebook group” or “comment on owner’s pin” or something of that sort.
If nothing’s mentioned ask the group owner what you can do to join the group.
#6 Use Tools to automate
Like Facebook posts or Tweets, Pins keep on rising exponentially.
And you need to stay in the race.
Here’s a tool I’ve used that has worked really well for me:
Jeff from breakingtheonepercent.com started using tailwind
here’s what he got, a whopping 200k monthly visitors plus $7000 in revenue.
Note: if you get tailwind via my link, you’ll get $15 free credit plus one month free, get it now.
Up next, I’ll show you how to leverage quora to bring in visitors, answering simple questions you already know about.
4) Solve Problems on Quora and Drive traffic to your website
Quora is a famous Q&A site.
You know that already, obviously.
So, why am I tell you that again?
That’s because you haven’t been leveraging Quora well enough to drive traffic. And I feel sad about it. Because I’ve been using Quora to drive shit-ton of traffic.
In fact, Wishpond has leveraged Quora so well, that it’s their 2nd from the top source of referral traffic, which brings in close to 10000 visitors and 13000+ page views every month:
What makes Quora famous is the incredible community.
On Quora, you can ask any sort of question (right from Philosophy to Sports to Marketing) and you’ll get answers thrown at you from all around the place.
Right from top personalities in various industries to a beginner, anyone and everyone can ask and answer questions. That’s what makes Quora beautiful.
And a great platform for us to leverage and drive traffic.
Now, let’s see how do you do that:
#1 Sign-up on Quora
Use your existing Google or Facebook account to get started.
#2 Choose relevant topics
Once you’ve entered your details, you’ll be asked to choose topics you know about.
Select all the topics, that are relevant to your niche.
For example, here’s what I’ve chosen:
#3 Set-up your profile
Add a nice profile picture.
Also a description.
You can add two sorts of descriptions: A short one:
- Click on Edit
- Add your short descriptionEg: co-founder of [YOUR BUSINESS NAME], Lecturer at [UNIVERSITY NAME], etc.
A long one:
Here you can add Media, links, special formatting (bold, italics), lists, quotes.
To connect your social profiles:
- Click on your profile picture at top right-hand corner and then on settings.
- Next, under connected accounts, add credentials for the accounts you wish to connect.
As, I’ve already connected you’re seeing Disconnect option, where otherwise it’ll Connect.
Make sure you check Visible on Profile box to make it visible on your profile, like mine.
#4 Enable notifications about new questions
Say, you’re into Philosophy and you’re leveraging Quora to drive traffic to your site.
And whenever any new question is added under Philosophy, you want to be notified via email, so you can quickly answer the question.
Here’s how you do it:
Step #1: Follow that topic
Step #2: Click on the 3 dots, just before it
Step #3: Click on Notify
#5 Answer questions
When answering a question, I generally look at the following stats:
- No. of Followers of that question Take a look at this:Generally, it’s better to choose questions with more followers.Like, this one:
- When the question was last asked The next thing to look for is when the question was asked.If it was asked a long time ago, there might have been many answers already or it’s no more relevant.So, you want a question that is more recent or an old question that’s still very much relevant.To do so, click on the question and scroll down until you see this, on the right-hand side, just below Related Questions:
Views is another metric that I look into, to get an idea of what sort of traction that particular question is getting.
- No. of answersFinally, you want to take a look at the number of answers.If a question with a good no. of followers already has a hell lot of answers, it’s unlikely yours will make any difference.This is not true for some questions, however.Questions like:
This question could already have 100 answers and yet your trick could be something no-one else has covered.In such cases (wherein you feel you’ve got something better to offer), quickly browse through the answers and see if what you want to say hasn’t been already said.
#6 Crafting the right answer
After you’ve found the right question, the next most important step is crafting your answer the right way.
And here’s how I’ve been doing it to get hundreds of thousands of views, hundreds of upvotes and clickthroughs:
Treat every answer like a blog post
When I see a question, I don’t rush to put in the words and link back to my site.
Every question I answer, I answer it in long form. Explaining all the steps involved.
Here’s a sample:
#1: Start with an attractive image
Almost all of my answers start with attractive images. This helps hook the readers.
#2: Explain things properly, use lists wherever necessary
#3: Explain sub-points using images and examples
Here’s an example where I’d to explain about Blogger Outreach, as you can see I’ve made it easy to grasp by including a media and a sample template I use many times.
#4 Stay relevant, to the point
Sometimes, short answer suffices. There’s no need in such cases to write a long 2000-word essay.
#5 Use links Carefully
Once I’d used 13 links in my answer. All the links were relevant, linking to top authority sites and only 1 linked to mine.
And yet, the answer was deleted by Quora moderation.
So, I’d to delete 4-5 links and only then my answer was accepted.
So if you were thinking of adding your links all over the place, sorry, you can’t.
I generally follow a practice of linking to stuff that’s very long to write in an answer.
Next, How to add links to your site?
- Naturally possible I’d answered one question where the guy wanted to know the procedure to building an online business. The process including getting started with a website, for which I have written a super actionable (7000+ words) guide, so I included a link:
- As a short description at the end of your answer, Here’s an example from one of my answers:
I’ve been using Quora for a long time know. And my verdict is it’s awesome. Not just for marketing my website but also to learn new stuff and collaborate with incredible people.
Recently, it’s been getting saturated by marketers to drive relevant traffic. However, the scope to expand will always remain (even 10 years from now), for those who want to truly help solve problems.
Before, you start implementing these strategies on Quora, though, take a look at my next source flipboard.
5) I wish I’d known Flipboard earlier, the traffic is simply unbelievable
Let me show you right away:
This is a screenshot of my referral traffic from Flipboard yesterday. As you can see, Flipboard has been incredible.
Here’s how you set Flipboard up:
#1 Sign-up on Flipboard
It’s as simple as any other platform. Just sign-up using one of your existing accounts.
#2 Set-up your profile
Add a profile picture and bio.
It’s best to keep your bio short.
#3 Follow magazines and other flippers
You can follow everything that’s relevant and you’d like to stay updated about it.
Here’s my “following” list:
(It’s just a glimpse of things I follow)
#4 Create your own magazines
You can create your own magazines too, to share interesting stuff.
To do so, click on “Magazines” under your profile and then on “CREATE MAGAZINE”
Next, enter the “Title” and “Description” and select whether your magazine should be private or public.
#5 Share content
It’s generally better to share content from other sources more often than yours.
For example, when you see some interesting piece in some other magazine, click on the ‘+’ to flip it to one of your magazines.
I saw this piece on Social Media which I liked, I hovered over to it and clicked on the small ‘+’ and when I do, I’ll be asked in which magazine I want to share it:
So, I selected “Internet Marketing” and hit on Add. You can add your own personal note regarding the content in “What’s interesting about this?” part.
I share a lot of content on Flipboard.
And MOST of it is NOT my content.
But, occasionally, I flip my content to relevant magazines.
Like these in the Blogging related magazines:
And this helps me bring in a lot of traffic on a daily basis.
There are hundreds of different mediums to drive traffic to your business. Some (like Facebook and Twitter and search engines) take a bit more time than the one’s we have discussed in the post.
With the five sources discussed, you could get started right away and drive dozens of visitors.
Of course, this doesn’t mean it will definitely happen right away.
But, with comparatively lower effort and consistency, you stand a chance to get more.
Now, I want you to:
- Share this post with your followers on Facebook and Twitter.
- Answer in the comments below: which of these networks are you using? How many visitors do you bring in every month, using them?