Let’s be clear.
You’ve started a blog. You want people to visit it. In the thousands. You want people to appreciate it.
You — somewhere in the future — plan to make money out of it. In tens of thousands perhaps.
And all that’s possible. Given you follow the right path and have got something really awesome to offer.
But we’ll get into that later. For now, one of the most important things that’ll define your blog’s future is an email list.
You’ve got 500 Facebook likes and 2000 Twitter followers? Okay. Dump them. NOW. Nothing comes close to the people who’ve actually subscribed to your blog, by giving away their email.
And, today I’m going to show you how to get your first 500 subscribers (or perhaps add another 500 to your existing) from SumoMe.
Hey, so what’s SumoMe?
SumoMe is a suite of incredibly strong tools that’d help you build an email list, drive traffic and much more.
SumoMe comes in both free and paid variants (paid has more features, obviously).
I’ve been using the free version for just over a month now and I’ve found it Absolutely Sensational. I’ll be definitely upgrading to the paid version some time later (why I’ve covered later in this post)
Note: Read Disclaimer page to know more about the links on this website
In this post I’ll show you how to get your first 500 subscribers from SumoMe.
First, let’s get started with setting up SumoMe on your blog.
- Head over to SumoMe and enter your website URL
- Once you’ve done that, you’ll be asked to sign-up for a SumoMe account. Enter the required details – website URL, Email and password and hit Sign Up.
- After Signing up, go to SumoMe again and log in using your email id and password you just entered.
- Once you’re successfully logged in, you should see this screen:
- Now from the available options, you have to select one. I use WordPress so I’ll click on the 2nd option that says I Use WordPress. Once you’ve done that click on Install SumoMe.
This will prompt you to your WordPress dashboard, after installing relevant username and password, you’ll be prompted to activate the plugin.
Click Activate Plugin to activate the SumoMe plugin on your WordPress site.
Note: In case you don’t use WordPress, you’ve still got other options like directly pasting code in the head section of your HTML, choosing another service (like Drupal) or emailing your developer (in case you’re not comfortable with the technical stuff).
Okay then. You’re all set to start using the free tools effectively.
Now, I’m going to walk you through a case study. It’s from this blog itself.
Case Study: How I grew added 600+ email subscribers to my blog in 30 days for FREE.
For this purpose I’ve used 4 tools the most:
- Welcome Mat
- List Builder
- Scroll Box
- Smart Bar
We’ll take a look at setting up each one of them individually.
So, how do you log into SumoMe, so you can install all these tools and start building your list?
Once you’ve installed the SumoMe plugin, head over to your website and on the right hand on the lower side you should see a blue line, something of this sort:
You’ll want to hover over to that, See the blue SumoMe logo?
Great! Click on that and enter your login details.
And boom, you’ll see a bunch of tools, So coming back to those 4 tools I’d mentioned earlier.
First, let’s install Welcome Mat.
Collecting Subscribers With Welcome Mat
Before getting into Welcome Mat though, how’d it look on your site?
When someone visits your site, the entire screen will be replaced by a Mat, with a message (and some FREEBIE) that’d make them subscribe to your blog.
Here’s how it looks on JeffBullas.com:
As you can see, Jeff offers a free ebook comprising 101+ tips that’d help you Double your traffic.
We’ll get into the freebie stuff later in this post, for now, let’s see how to install SumoMe on your blog.
- Click on Welcome Mat, Don’t active it till you finish your customization.
- In the left-hand panel, under the Design tab, you’ll see a ton of customization options like background color, what text you want on both the buttons (opt in, opt out), what the text says, etc.In short, you can just make it look the way you want.And, hey, the most important part, it works really well on mobile devices too!
- Do the necessary changes, hit SAVE and the Mat will go live.
Collecting Subscribers With Scroll Box
Comes 2nd, given that it’s been the 2nd best performer for my blog.
It’s supposed to function this way:
You visit my blog. Scroll a bit, look here and there, and boom.
This dude shows up:
- To install this box on your blog, in your SumoMe dashboard click on Scroll Box.
- This is the design tab in there.The design tab has some cool customization stuff, you can edit the template, the size, the text, etc.
- Now, a special mention in here – check out the Box mode.
See? Cool, right!
You can use the Scroll Box (and the next 2 tools we’ll be covering) to grow your list, yep, AND…
You can also use it to get more Facebook likes, Twitter followers or perhaps Pinterest followers.
Collecting Subscribers With Smart Bar
What if I told you, you can get something like that (well exactly that), but with your own custom text, colors?
Well, now you can.
With SumoMe’s Smart Bar.
So, to add Smart Bar to your site, just click on Smart Bar in your SumoMe dashboard and design it the way you want.
Don’t forget to hit SAVE!
Collecting Subscribers With List Builder
Next, on our list is List Builder – SumoMe’s pop-up tool.
It’s performed the least best (don’t want to say worse) for me.
The conversion rate has been poor, but, I’ll be honest – we haven’t tested it much.
And it’s done well for others.
How will List Builder look like on your site?
Installing List Builder is again something similar like Welcome Mat.
- Head Back to your SumoMe dashboard via your blog, where you’ll see this suite of tools.
- Click on List Builder 3 and click on Create New Popup, and you’ll be taken to the design screen.
- And in here, again, you get a lot of custom design options, like, You can edit the template, it’s size, what it’s meant to do (add to your list, like facebook page, follow on Twitter), the text, the font (color and size) and lots more.
- Hit SAVE on the right bottom corner and you’re done.
In case you were wondering how many subscribers I was able to add to my list, using these 4 tools – it’s 687.
Yep, a whooping 687, in just a month.
Of all the tools SumoMe’s offering, Welcome Mat has performed the best for me with 498 email subscribers.
Okay, now the main part – How did I do it, how did I get so many subscribers from these 4 tools?
Simple. I offered an eBook, Every Blogger’s Journey.
This eBook contains is a summarized version of what being a blogger means, what all you’ll have to do to start and develop as a blogger.
So, you’ll want to create something that’s useful and people actually want it.
It could be an eBook, like mine Or perhaps a quick email course.
Just offer something that’s useful and people will sign-up.
Here’s a bit of technical part…
Once someone signs up, how do you make sure he/she gets that eBook…
Follow these steps to ensure that:
- Login into WordPress and in your dashboard, under Media, click on Add new
Here you’ll want to upload your ebook or anything of value (freebie).
- Once you’ve uploaded it, you’ll see something like this,
- Do you see the plink? I’ve highlighted it for you.Right. Now, copy that link and head back to your SumoMe dashboard.
- Go to Welcome Mat (or Smart Bar or Scroll Box or List Builder, the procedure is same), into the behavior tab, this time and paste the link under the redirect box there
- Hit SAVE and you’re good.
This will ensure the people who join your email list, get your ebook.
Now, since this is the free version all your email subscribers will reside into SumoMe, but you want to get that into your mailing service tool (like MailChimp).
I’ll also show you how to do that – with MailChimp – and I’m sure the process will be similar to others.
Now, every once a while you’ll have to do this:
- In your SumoMe dashboard, say you’re in Welcome Mat – you’ll want to find out Download CSV and click on it (mind you, it’s under the email tab).
- Once you’ve done this, go to MailChimp and log-in. If you don’t have an account yet, I’ve covered here how to create one. (If you use any other email service like AWeber, from here on the process might not be the exact same but on similar lines)
- In your MailChimp dashboard, go to Lists and create a new list by entering relevant details:Note: In case you’ve already got a list and want to just add to that, just click on that and follow from Step #4.
- Hit Save, after you’ve filled everything in on your list.
- You won’t have any subscribers in there as it’s just been created and here you’ll add the CSV you downloaded from SumoMe. Click on Import subscribers.
- Click on CSV as we’ve got CSV file and follow the instructions (it’s just Next – Next – Next), until you’re asked to upload the file.
This process was just for Welcome Mat. You’ll have to repeat it for Smart Bar, List Builder and Scroll Box as well.
Feels a bit overwhelming, right?
Here’s where the SumoMe PRO comes in.
This is what you get if (and I think you definitely should) you upgrade to the PRO version:
Now the Basic version, that’s where we are now, As you can see will only work for a limited number of visits per month.
But, when you turn on to the various PRO versions (starting at $29/month, which I feel is an absolute bargain for the value they’re providing) lots of incredible features come in.
Like, hey, who’s going to do all that download CSV and import to MailChimp stuff every now and then?
That’ll be covered in PRO.
You’ll also get to access the historical data (which is currently inaccessible), which can be used to monitor visitor behavior, in detail.
Moreover, you can use the beautiful PRO templates that’ll come in.
Basically — I feel — it’s awesome.
As I’ve already said, I’ve captured almost 700 email subscribers from the FREE version.
I’ll be trying the PAID version and I’m sure I’ll be able to get at least another 2000 subscribers with all the features that come in.
Ultimately, it’s up to you
Whether you get the paid service or not, I believe SumoMe is an incredible tool – worth trying.
On you go. Start Building your list. NOW.
Do let me know what you feel about this post in the comments section or perhaps on Twitter – @growingmetrics.
And, hey remember Sharing is Caring.
Get SumoMe on your blog, NOW.