So, you’re here! I’m glad you’ve, finally, decided to START A BLOG. Don’t worry; starting or creating a blog or a website isn’t difficult at all. You don’t even require any coding skills. What? Don’t look at me that way. You really don’t. Just follow this guide. I’ve got you covered. You’ll have a blog up and be running, even before you realize.
You’ll love this FREE guide because…
Even if you aren’t good with the technical stuff,
this guide is set-up to make things smooth for you.
We’ll constantly update this guide to help you get adapt to the new tips, techniques and trends.
This guide specifically focuses
on starting a blog
and running it on
outstanding WordPress platform.
Every doubt regarding this guide
will be cleared in the comment section or via email.
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Starting a blog is all about a few simple steps
In this guide, we’ll be covering:
- Why should you start a Blog? (or want to)
- Deciding a Domain Name
- Choosing a Blogging Platform
- Setting Up Hosting and Installing WordPress
- A Tour of your WordPress Dashboard
- Installing a theme and necessary Plugins
- Setting Up Email Marketing Software
- Building Your Mailing List
- Getting Started with On Page SEO
Now that you’ve got a brief idea of the steps involved in getting started, I don’t want to keep you waiting anymore. Let’s jump right in!
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Lesson #1: Why should you start a Blog?
You’ll come across how to get started with Blogging at lots of places. But it’s imperative to know why you should start a blog.
Already decided? Jump to the next section where I’ll show you how to set your website up.
Uncertain? Definitely continue.
Let’s first take a couple reasons why you should start a Blog (or a website in general).
- You can expand your business online: With all the sophisticated tools, automation softwares and other services — running websites and expanding on a rapid scale has become comparatively simple. Your business has the potential to reach all its customers, across the globe, with one click.
- You can build your brand online: If you are a public figure or wish to become one in the future, it’s necessary to take part online. Answering on Quora, updating on Facebook and Twitter, Posting on Instagram is all great – but you can even have a greater impact if you have a personal blog on which you post consistently. This can bring you more close to your audience.
- It’s not about how much money you make, you’ll learn a lot on this journey, remember “knowledge is power“
- You can share your work with the world: You are good at painting? Share it. Are you good at writing? Share it. Are you good at cooking? Share it. This will give you a joy and recognition in the society. It could potentially provide you with an opportunity to pursue your hobby as a full-time career.
- You can build Authority: Establishing yourself as a leader in a certain industry can also be done by starting a blog and publishing your — niche related — articles on a consistent basis.
- You can make money: Yep, no kidding. Many famous bloggers did not start their blogs to expand their businesses. In fact, they started from scratch, worked hard and have now built million dollar businesses out of their superior quality content. One of the best examples is Pat Flynn’s SmartPassiveIncome. It’s been generating well over $100k/month, month-in-month-out.
Well, I could go on and on and on…
But it’s not why I think you should start a blog or what I think you can achieve that matters.
It’s what YOU think.
Do you really want to do it? If yes…
The other day – I was reading one of Neil’s posts; this is a screenshot from that post:
In this post he’s talking about content marketing and setting a goal for each piece of content you create – like videos, blog posts, infographics, etc.
That very much should be your approach when it comes to launching a blog.
What do you want to achieve? What is your end goal?
Because, I’ll be honest, yes — people have built multi-million dollar blogs but that did not happen overnight.
It took years of persistence, lots of downs and infinite hard-work.
Blogging is not a get-rich-quick scheme.
In fact 95% of bloggers quit within 3 months of starting their blogs.
No traction. No results.
And that’s true, unless miraculously – you do something – that gets you a lot of traffic and traction, your site will be a graveyard.
Internet is so vast. It’s easy to get lost.
It will take time to build audience, traffic and authority.
And I don’t want to see you leave this way.
But I’d promise you this – you stick by and blogging would seem like heaven. I’ve been into this for a couple of months now and it feels incredible.
Once you get the why part off the road you’re good to go.
Lesson #2: Deciding your Domain Name
It does not seem that important. It’s just a name. You’ll tell people and they’ll remember it, right?
Wrong. You’re making a BIG mistake if you’re that’s what you’re thinking.
Choosing a domain name wisely is very important as it’s going to stick with you for a long time (or at least it’s supposed to!)
While deciding a domain name, make sure you take the following six factors into consideration and only then come up with a suitable name.
- Easy to remember: Hands down, your name must be easy to remember. Names like Google, Bing and Yahoo are great examples of such names.
- Keyword inclusive if possible: Using Keywords in your domain name can boost your SEO. It might not be a game changing factor but – if you can – you should have a keyword inclusive domain name.
- Conveys what your site is about: Names like Gmail, Flipkart, and SmartBlogger convey what they are about. Silently, they shout what they’re offering.
- Easy to type: I don’t know if you’ve heard of Flickr. When it was launched it had a problem, no matter how much publicity their team did, people ended up typing in flicker in their browsers and landed on the wrong website. Ultimately Flickr had to buy Flicker to solve the problem. So, make sure your domain name is easy to type and is spelled as it sounds. Avoid slangs like ‘u’ in place of ‘you’.
- Stay away from the big boys: If your site’s name is anywhere close to the big boys you could potentially lose a great amount of organic traffic. For example say you’re in the ‘Tech’ niche, then you don’t want to have a name that’s too close to the big boys. Like TechCrush. It’s too close to TechCrunch.
- Avoid numbers, hyphens and other special characters at all: Please, don’t come up with something like WordPress-tips.com or com, because the name you wanted isn’t available. I am not against it but that’s just something I wouldn’t recommend.
- .com available: Okay, now here’s a fact: People assume every site in the world ends in “.com”. No shit. So, it’d be good you go with something that’s available with a .com But if for some reason you can’t get the .com domain, you can go with “.net” or “.org”.
To check if a Domain Name is available, you can check out NameCheap.
Lesson #3: Choosing a Blogging Platform
Your Blogging Platform is one of the best FREE tools you’ll ever use.
Imagine if you had to write code for adding a new page, adding new media, for every single customization to every last full stop.
For one, Blogging would have totally sucked.
Thank the Gods that’s not the case, though.
Everything you do on your website can be customized with few clicks – thanks to blogging platforms and Content Management Systems like WordPress, Joomla, Blogger, etc.
When it comes to getting started with Blogging there’s just one thing we recommend – WordPress, hands down.
WordPress is the clear winner. Of all the websites that use CMS, more than 50% of the sites are powered by WordPress.
Even we, here at GrowingMetrics, use and recommend WordPress. And that’s what –you’ll find – every top blogger on the planet uses.
And unless you need something extremely powerful, WordPress is powerful enough to take you through.
But in case you’re not convinced and want something else you can check out Blogger, which is great to.
Joomla and Drupal are amongst others which have some more powerful features than WordPress. But they do require some significant coding skills.
Why WordPress over others?
- It’s Free: We all love FREE stuff, right? And WordPress is free to use. Yep. And always will be!
- Statistics speaks for itself: With more than 50% of all the Content Management System based sites using WordPress, I didn’t even think once before going with WordPress and I haven’t looked back since.
- Ease of use: Once you get used to the WordPress dashboard, things will become very simple.
- Extremely powerful: Okay, once you’ve installed WordPress the things on the screen might overwhelm you. But only for a couple days. Once you understand how powerful it is you’ll be blown.
- No coding required: You can create new pages, publish new blog posts, upload media, and do lots more without ever having to write single piece of code.
- Incredible Free and paid themes: The wordpress.org library has a great collection of free themes. Also you can buy a beautiful theme from StudioPress or ThemeForest.
- One Click Installation: Most of the hosting service providers make it extremely easy to install WordPress. All you have to do is a simple click.
Stay tuned, once we take a look at how to set up hosting I’ll show you how to install WordPress and walk you through the WordPress dashboard.
Lesson #4: Setting up Hosting, getting your Domain Name and Installing WordPress
Okay, so this is a very important step in your blog’s set-up process.
Before, getting into it – let’s try to understand: What is hosting?
Hosting is, basically, a rental place for your website to reside.
All your data has to be stored somewhere – a place which will be online 24×7 and thus ensure your blog’s live 24×7. This place is known as a server.
Well, that’s why it is imperative to get a good hosting service.
We recommend BlueHost. It provides a good uptime at reasonable rates.
If you want to go with something else even Hostgator is good. Though, I haven’t used it – so I can’t recommend it. But it’s great from what I’ve heard.
So, to get hosting and your domain name, here’s what you want to do:
P.S: If you’re from India I’ve created a separate guide for getting hosting, check it out here.
Bunch of tools you would require to get started with WordPress blog
This is where you will get your domain and hosting.
Step 2: Here you need to choose a plan. As a starter, I would recommend the basic plan, which can be upgraded anytime you want.
Step 3: Next, you need to choose a domain name. If you already own a domain you can enter it, but if you don’t have a domain name, I hope you have come up with a nice domain name after reading this guide.
Step 4: Once you’ve entered a domain name, you’ll have to fill in your personal information.
Step 5: This is the main part, here you will need to choose the hosting period. Normally the longer period you buy the lesser is the hosting price. If it is 7.99$/month for 12 months, then for 36 months it can cost you around 3.99$/month.
There are few other offers provided at sign up. One I’d recommend is Domain Privacy, a paid service that allows personal information to be kept private on WHOIS databases.
As a starter, it is ok to exclude other three options i.e. Sitebackup pro, search engine jumpstart, sitelock security. You can, of course, include them if you’ve got the money.
Step 6: That’s it enter your details to purchase, further you would learn how to install wordpress on your website.
Next you need to install wordpress on your website, luckily bluehost itself explains this:
Lesson #5: A Tour of the WordPress Dashboard
Next, we’ll take a look at your WordPress dashboard.
Once you’ve logged-in, this is what your WordPress dashboard will look like:
Yes. There are lots of things you will want to learn. I’ve already said WordPress is very powerful and this quick video from bluehost will justify it.
Come, check out all the awesome things you can do with a few clicks:
Lesson #6: Installing a theme and Necessary Plugins
For a site to be quick and attractive it’s necessary to get a premium theme.
You can get awesome themes at StudioPress. GrowingMetrics is powered by the SPI theme from StudioPress.
StudioPress supports over 194500 websites, it is industry Standard for WordPress Themes.
Here’s how you can install a theme:
#1 In your WordPress dashboard, in the left-hand panel you’ll find appearances tab. Just hover over it and you’ll see a new section:
#2 Click on themes. You’ll see this in your next window. You can add an already installed theme, but as you’re just starting out click on Add New.
#3 When you click on Add New, it means you can Upload a Theme from your computer or select one of WordPress’s recommendations:
#4 After you’ve clicked on Upload Theme, choose the file from your computer. Make sure it’s in zip format. Click on Install Now and your theme will be installed within a minute or two.
After installing a theme on your website, you must install some plugins which will help your site function even better.
A plugin is a nothing but a small piece of software built to perform some special functions like sharing your post on social media when a particular button is clicked (social media sharing plugins), recording your website statistics (website traffic plugins), etc.
Here’s a quick video which will walk you through all the necessary plugins that you must install from the very start:
Lesson #7: Setting-up Email Marketing Software
Okay, building a mailing list is one of the most important aspect for any business.
First of all, what’s a mailing list?
It’s a collection of emails of people who are interested in your content and would want to know about your latest activities directly in the form of email notifications.
When a person entrusts you with his/her email, it means he’s interested in whatever you’re selling and might what to buy it in the future.
So, it’s great to collect people’s email as it puts you in direct contact with them.
Even stats show emails are far more effective than Facebook likes or Twitter followers:
Say, if you’ve 1000 email subscribers, 1000 Facebook likes and 1000 Twitter followers – across all industries the following is expected:
200 people will open your email. 30 of them will click through.
50 people will see your Facebook post. 7 of them will click through.
30 people will see your tweet. 3 of them will click through.
Well, that’s why you want to concentrate on building your list more.
I’ll be showing you how to get started with building your mailing list, later in this post.
First of all, we’ll take a look at some of the brands that provide service to store your emails and set-up email campaigns for your list.
Here are the 3 most widely known email marketing softwares:
- MailChimp: Powering more than 12 million websites, MailChimp is the most widely used email marketing software and rightly so. With a couple free templates, easy dashboard and FREE upto 2000 email subscribers and 12000 emails per month, nothing gets the better of MailChimp at the start. I’ve been using MailChimp and I’d recommend it to get started with.
As your list grows you can continue with MailChimp or shift over to ConvertKit or AWeber.
- ConvertKit: It is a premium email marketing service – built by bloggers for bloggers – as they boast about themselves. Used and recommended by Pat Flynn, ConvertKit starts with $29/month for 1000 subscribers.
- AWeber: Serving more than 100,000 customers, AWeber has rooted it’s footprint in the industry. With a free 30 days trial, it’s pricing starts at $19/month for 500 subscribers.
As a beginner, you definitely want to go with MailChimp. So, let’s take a look at setting up your FREE account.
Step #1 Go to MailChimp and click on ‘Sign Up Free’ button
Step #2 Next, enter your login details and proceed
Step #3 After entering the login details, you’ll get an activation email into your inbox. Click on the button to activate your account.
Step #4 On activating your account you’ll have to fill in some details like Name, Address, Website, Social Media Profiles etc.
And that’s it. You’re all set with your MailChimp account. You can now set up forms on your website and up-to 2000 emails can be stored in MailChimp.
Well, before getting into building a mailing list, let’s take a look at, how and what type of content you might want to create for your blog.
Lesson #8: Creating Content for your Blog
Well, congratulations. You’ve successfully set-up your blog. But, this is just the beginning. You’ve to go a long way from here.
The first thing you will have to think about is creating some content for your blog.
To do this start by creating some pages first.
Here’s how you create a page on your WordPress blog:
Step #1: On your WordPress dashboard, check out the left navigation panel, there you’ll find Pages section. Hover over to that tab and click on Add New.
Step #2 Next you’ll see the following window:
In the text-box on the top, you’ll have to enter your page’s name. Like Home or About, etc.
Feed some basics like Parent (if it comes under any other section), Template (default, full width).
In the main blank area at the center, add the sections of your page. Like a CTA at the top. Some latest blog posts in the center and again some latest products at the bottom, whatever you want. This is the customization part.
And you’re done. Yep, you’ve created a page.
Let us, take a look at what pages some famous blogs have:
You got to have the following pages:
Home Page: The page people will go to when visiting directly i.e. if your site’s name is mysite.com, when someone puts that in the search bar he/she will land on this page.
Now home doesn’t necessarily mean it has to be named home. I’ve used the term in-general for the page where people will land when they visit your website. Some also call this a landing page.
Usually, on a home page, you should host a giveaway.
Giveaway is some free stuff. Like, free subscription to some software, a course, a product.
… Or you can write an eBook which will be useful to your audience and provide it for free on your home page.
What’s the point?
Free stuff attracts people. And your FREE giveaway won’t be exactly free. You won’t charge a penny but you’ll provide it in exchange for their email.
We’ll discuss more about this in the next – list building – section.
This is how Neil Patel’s home page looks like:
And check out Pat Flynn’s, this is the half portion of his web page:
Now the above screenshots are all one page. Since it’d be difficult for you to grasp it all in one image I’ve put it in the form of separate images.
That’s how you build a home page.
You can add something about your upcoming event or product launch, your recent blog posts or podcasts and put a big CTA.
About Page: Studies reveal the About page is second most visited page on any website.
So, it’s necessary you draft a compelling About page.
Provide information regarding who you are, what you do and what you are offering.
Also make sure you’re adding CTA’s at multiple places on your About page. This has helped us accumulate a lot of email subscribers.
I like Time Management Chef’s About page very much:
As its evident Tor has crafted this page extremely well. He tells us about himself, what all he’s achieved and how time management helped him achieve that. Also on regular intervals he’s using CTA buttons to grab our emails.
Blog Page: This page will host all your blog posts.
Most of the websites have a separate blogging section.
On this page will be all the articles you’ll write over the period of time.
- There’s a simple yet nice pattern to this page. Every blog post has 3 sections: The title, the featured image and the opening paragraph with a link to read the whole post.
You can add many more pages as need be.
Next, how do you actually create content?
Well, in blogosphere content creation isn’t just about writing 500-word blog posts anymore.
There are hundreds of things to consider and dozens to do.
Content, now a days, takes a variety of forms and to be an able blogger you have to be a respectable content marketer.
That means you should hone your skills to create different types of content types like articles, videos, podcasts, infographics, slideshows, and much more.
Creating Content: Content Creation is the most formidable step of your blogging, for obviously your blog will is based and will be evaluated on the content you create.
Now when we usually hear content for a blog, we presume it to be blog posts.
But, that’s not the case. Yes, blog posts – still – play a vital role but they solely don’t mean the entire content.
Your articles are just a part of your content.
In order to be a successful blogger, you will have to diversify on various fronts when it comes to content marketing.
Let’s take a look at a few types of content and how to create them:
Blog posts: Okay, I know you know this. But there’s a few underlying points that’ll decide how much influence any particular blog post will make.
Whenever choosing a topic, make sure people want to read it.If you choose a topic that no one’s interested in, your post won’t get traction and you’ll have wasted your time creating it.
So whenever you choose a topic, go to Google Keyword Planner and check out how many monthly searches a topic has:
Suppose you’re writing about how to build a business then search that query in varying forms like: Starting a Business, Building a Business, Building a Business from scratch, Starting an online Business, you get an idea.
… here you want to note the range of average monthly searches and the competition.
Next, search for the query on Google:
“Starting an Online Business”
Check out the first 5 articles.
Read them. Understand them. And try to figure out what they lack, in value, that you can add and write a better article.
- Make your posts long and descriptive. Longer posts get more shares. The average length of posts ranking on the first page in Google:
- Add visually appealing content. Fill-up your posts with images, graphics, screen-shots, videos to support your text. A picture is worth a thousand words. This ensures your posts aren’t crowded with a lot of text and makes them attractive. Helps your readers understand your message better when you add images. This is what Brain Dean does at Backlinko.com. He adds lots of images, screenshots, charts and videos:
Infographics: Infographics are used to provide huge amount of data in the form of a big image which is attractive and helps make a point easily.
- Pick up a topic in your niche. Say you’ve chosen Social Media.
- Start collecting data. Researching is an important part of creating a good infographic.
- Go to websites about that topic and check-out what infographics are already available. Eg., you can get lots of information from SocialMediaExaminer.
- Can you create something better? Because if the best has already been created there’s little point in trying to tackle that particular thing again.
- Google your query and check out what’s available.Check out what I found out when I queried the term Social Media Infographics: Remember, you want to target the best and create something better. So check out what’s already available on the first page and for the data that you need you can dig as much as you can, even till the 10th page on Google you want.
- Start making notes of data you are collecting.
- Next you need some software/tool to build your Infographic:
Visme Make Professional Presentations & Infographics Online with Visme’s amazingly simple free tool with 1000’s of templates & graphics. Publish.
Canva Incredible free tool to build graphics. It’s extremely easy to use and comes in with a lot of free templates.
Piktochart The free version offers some basic themes, which is upgradable to get more features.
Easelly Another option with 100’s of free templates to choose from.
- If you aren’t good at designing you can hire a designer from Upwork and get your job done.
- Finally, don’t forget to credit the sources of the data you’ve used in building your Infographic.
- Make sure you make it easy for others to embed your Infographic on their site. SiegeMedia’s Embed Code Generator is a great tool to do exactly that.
Presentations: Another awesome way to share your message visually is in the form of a presentation.
SlideShare is an amazing website to share your presentations and get more exposure. The process is similar to creating an Infographic.
Check out this quick presentation I’ve created on “Blogging 10 Myths“:
Start creating videos: Creating good videos is challenging. But, it’s awesome.
You can explain a difficult concept which might have taken a 2000 word article in a quick 5 minute video.
It’ll be easier for you to explain as you can create white-board explainer videos.Check-out Rand Fishkin’s White Board Friday videos. They are incredibly awesome.
You can also create tutorial videos to use some product or service. Like How to use Google Analytics. You can do this with a FREE Chrome extension like Nimbus.You will be able to boost your brand’s reputation by creating informative videos and uploading them on YouTube.
Next – as we’re on YouTube – you can make money with the YouTube Partner Program. Again finding a topic for creating videos is again similar to creating an infographic or a presentation.
Also, consider the post you are reading, it’s filled up with images, graphics, screen-shots, videos and it’s more than 4000 words.
Good for search-engines. Good for humans.
As you’ll have seen creating any type of content has a particular order. These things must be considered when creating new content:
Step #1 Choosing a topic people will want to know about.
Step #2 Researching the existing content on that topic and trying to figure out a way to create something better.
Step #3 Doing exactly that by creating a long descriptive post flooded with images, graphics, screenshots, and videos.
You can always repurpose your existing content into different formats. For example, say you’ve written a post: 20 ways to become a better writer. You can repurpose this post by creating an infographic or a quick YouTube video which would bring in a new audience to your blog.
Lesson #9: Building Your Mailing List
Alright, let’s be clear on this: As a blogger, your mailing list will be your most important asset.
It doesn’t matter how many Facebook likes you have or how many Twitter followers you have – your mailing list dwarfs them all.
So, we’ll take a look at the basics of building a mailing list.
One of the most common but game-changing mistakes in the blogosphere is not building your mailing list from day #1.
You CANNOT do this.
Soon as you Start A Blog, sign-up on MailChimp.
We’ve already seen how to set-up MailChimp account. Here comes the game changing part:
Once you’ve got an email marketing service the next challenge is: How do you build a list?
Okay, so let’s take a look at that:
Create a giveaway worth wanting. Create something that you can giveaway for free.
Maybe write a free guide or eBook or a video series on some topic in your industry that people might want to learn about.
Check this out, When I go to IncomeDiary.com, I see this:
Will I get this video for FREE? Absolutely not. I’m asked for my email in exchange. Another example from SmartBlogger:
Host a give-away competition: Giveaway competitions are meant to boost your email list.
The concept goes something like this: You set-up some competition amongst people in your niche and offer the top 3 participants some lucrative prizes like 1 year free subscription to a premium product or some other product like a professional camera or a book, for free.
You promote your competition on social media, via advertising, by writing blog posts, collaborating with other bloggers and amongst your existing list.
You provide some incentive to people who sign-up for the competition, like if you bring in one friend you get to put in 5 entries i.e. his chance of winning the competition x5.It’s a win-win for you as well as your participants.
As they get to compete for something premium for free and you get lots of emails of people who might be interested in what you’re offering. KingSumo is a great app to host giveaway competitions.
SumoMe: I wanted to talk separately about this as it’s helping me more than 100 subscribers per month and for nothing. Absolutely FREE of cost and with not much effort whatsoever.
This is the set of tools SumoMe offers:
Repurpose your content: A couple months back I was reading this post on SmartBlogger when I came across this:
Where do you think I was redirected when I clicked on Get it here. You guessed it right.
I was directed to the sign-up page.
I’ll be getting the PDF of course, but free? Nope. I’ll be trading my email for this PDF.That’s exactly what you can do.
Every time you create a list post like an SEO checklist, convert it into downloadable PDF format and place it twice or thrice within your post.
…or create a short video series on a big topic and leverage emails for that free video series. Once you get the basic concept you can use it in hundreds of ways.
Lesson #10: Getting Started With On-Page SEO
Do you know how much traffic articles ranking on the first page of Google get?
According to a study by Moz, the first page on Google gets 71% of the clicks:
What do these numbers exactly mean?
Let’s consider a simple example.
You write an article on How to Make Pizza at home quickly
Say, this article ranks on the first page of Google for 3 queries: How to Make Pizza, How to Make Pizza at home and How to make Pizza quickly.
Now, consider in all these 3 queries get searched for 10000 times per month.
That’d mean 3124 people will click through on your link and visit your website if your article were to rank #1.
1402 people will click through on your link and visit your website if your article were to rank #2.
And 985 people will click through on your link and visit your website if your article were to rank #3.
And that’s just for one month and limited to 10000 monthly searches.
Want to know how much these terms get Googled every month? Check out:
Yep, that many times. Now just try to do the math.
So, how does Google rank score and rank articles?
It uses sophisticated Algorithms which consider 200 factors and do the rankings.
We’ll now take a look at how you can get started with letting Google learn more about your website by tweaking a few things in your content and on your blog.
Firstly as soon as you create your blog, you want to let Google know about it. So that it can start indexing your pages in their database.
To do this follow the following procedure:
Step #1: Go to Google Search Console.
Step #2: Once you log in with your Google account, you should see the following screen:
In here, enter your blog’s full URL and click on Add to property.
Step #3: Once you’ve done this, the Search Console will generate a code for verification. Click on alternate methods and then on HTML tag.
If you’ve followed everything I’ve said until now you’ll have already installed the SEO plugin by Yoast.
Now check out the code that was generated for you. You just need to copy what’s under content section. Nothing else.
Step #4: Come back to your WordPress dashboard. Hover over to Yoast in the left-hand panel and click on Dashboard.
Next, on the tab go to Webmaster Tools tab.
Paste the content section of the HTML tag you’d earlier obtained in Google Search Console here:
Click on save Changes at the bottom.
Step #5: After doing that, head back to your Search Console dashboard and click on verify:
Well, you’ve let Google know about your site. You’re done here.
(Note: Like Google we’ve also let Bing know. To do that head over to Bing Webmaster Tools, the procedure is on similar terms)
Now let’s take a look at some On-Page SEO factors.
These are the things you got to take care of for your web pages to rank high up in the Google Search Engine Rankings.
Title tag: When it comes to your Title tags, you want to make sure:
- Every page on your website has a unique title tag. While this might be difficult to maintain, it’s necessary for SEO. Google hates duplicate title tags.
- You’re putting in your target keywords at the beginning of your title. This adds in more weight in terms of SEO. For example, check out for the query White Hat SEO, the first 2 results:
- Try to keep your Titles under 60 characters, this ensures it’s displayed completely by Google. The titles here are actually longer than 60 characters and hence aren’t displayed completely. Don’t do this just for the sake of it. If there’s a better title at 70 characters than under 60, use it.
LSI keywords: LSI stands for Latent Semantic Index.
They’re the words closely related to or synonyms to your target keywords.
For example, if your target keyword is cars, automobiles could be a closely related word. To get more such words, Google the query and head over to the bottom of the page:
You want to make sure you’re adding LSI keywords at multiple places on your page.
Long tail keywords: In your industry, there will a lot of competition for short tail keywords and you’ll be better off by targeting short-tail keywords.
Let’s try to understand this with an example. Suppose you are an automobile dealer. You want to rank for the keyword cars. You can get off by trying to rank for the keyword New Cars in Mumbai or Best Cars in India.
Check this out:
I queried Cars and New Cars in India on Google:
As you can see the tow 2 websites rank on top for both the queries. In fact, even for the query Best cars in India, one of the websites ranks on the first page:
This suggests, by targeting long tail keywords you can – over time – rank for the main keyword as well.
H1 and H2 tags
- Sprinkle keywords in your page’s H1 and H2 tags. Google bots – while they crawl through your page – do take a look at what’s in your H1 and H2 tags and adding your target keywords in there makes it clearer for Google regarding what your page could be about.
- If you can’t add in exact match keywords add words similar to them. E.g. Bunny and rabbit.
- To a certain extent, this will also be true for h2-h6 tags.
Add text around media: Whenever you add an image or an infographic or a video, you want to make sure you’re adding.
File name and alt tag: Google can’t understand images or Infographics. So it tries to understand these things with the metadata that you’ve provided like: file name, alt tag.
When you’re uploading an image, don’t forget to use a file name and an alt tag that are keyword inclusive:
Google doesn’t understand media, so add a transcript for the video and infographic you’ve uploaded on a page – if that’s the only thing.Otherwise, make sure media on web pages is surrounded by relevant text consisting target keywords.
This is a classy example on one of the investment websites, I found a chart related to Financial assets for Household sectors. Check the text around it: (This article ranks on page #1 for best investment options)
URL’s: Also form an important factor the page #1 ranking.
Try to keep your URL short: According to a study by Backlinko, the URL length and the position in Search Engine Result Pages has a direct correlation.
Add keywords in your URLs: Check out the top result for new cars:
All of these results are of the form:website-name.com/exact-match-keywordorwebsite-name.com/LSI-keyword
Well, these were just the basics of SEO – there’s lots more to it than this.But as a beginner it’s necessary you concentrate on the quality of your content and with experience you can try to implement new stuff that’d help you rank better.
That’s all there is to Starting A Blog.
Each part is an important step and will take you one place ahead of the crowd.
I’ve been blogging for months now and I’d only say – It’s magnificent.
I haven’t watched back and don’t intend to.
If you want to change your life and experience something new – You must Start A Blog NOW!
So when are you getting started?
Note: Some of the links above are affiliate links, i.e you would fill a small portion of my pocket, if you are buying from above links with no extra cost for you.
Let me know!
what’s your thought about this guide in the comments section below or on Twitter.
If you don’t understand any part – technical or non-technical – shoot me an email at pavankumar [at] growingmetrics .com or comment, I’d be more than happy to help.
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That’s all folks. Thanks for staying put till the very end. Guide is incomplete? Share your thoughts and doubts below in the comments section
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