Starting and running a Blog is a BIG deal.
The Blogging Market is very intimidating. How much intimidating? 2 million blog posts per day intimidating.
The past is not the one you want to remember, the present in chaos and the future uncertain.
This is, at least, the case for most if not all the bloggers.
When I start a new project I’m always excited about the future and also kind of intrigued regarding what lies ahead.
Often times, I feel, will my project be relevant 5 or 10 years from now?
While starting blogging I felt the same about it, at that time I did not think much, just started this website.
But later, when the future question struck me again, I wanted to know.
I couldn’t wait…
And so I asked few great bloggers, what they thought.
In this post, I’ll be sharing How top Bloggers see Blogging A couple years from Now.
So, continue reading:
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Before, we look into the future…
Here’s, a quick infographic that shows the evolution of Blogging, Internet and Marketing on the Internet over the past couple years:
A quick overview of the Infographic:
- In January 1994, Justin Hall was the first person to start a blog (the term was not yet famous back then), which was essentially just a collection of the links he visited on the web.
- After a couple such logs coming up on the web, John Barger coined the term “Weblog” in December 1997.
- In 1998, Charlotte Observer blogged first live event The Hurricane Bonnie.
- January 2000 saw the birth of vlogging (adding videos to blog entries).
- Blogging had started to take a grip and people had started to realize this isn’t some trend; Blogging is to stay here for many years.
- Blogging had spread its roots and it was evident when Oxford dictionary printed the word ‘Blog’ (which had taken over from traditional ‘weblog’ as John Barger had coined) in June 2002.
- Soon Google realized this was something big and they wanted to be a part of it. This led to the acquisition of Pyra Labs (company behind Blogger). This followed the launch of Google Adsense.
- In the same period WordPress, on which so many bloggers today rely, was launched.
- This followed what I’d call “A period of the giants”. All the big name players – today – like The Huffington Post, LifeHacker, TechCrunch, Mashable, etc. were born. YouTube also launched just after this.
- And before anyone realized, a report from June 2006 suggested there were as many as 50 million blogs on the internet.
- This followed a period of more blogging and many exciting events, like acquisition of YouTube by Google for a reported $1.65 billion, birth of Tumblr and Quora. Also, The Huffington Post was acquired by AOL for a reported $315m.
- In the last 4 or 5 years, Blogging has expanded on an unprecedented scale. It seems every person on this planet (and their dogs too!), has a blog. There are a lot many tools and services that have made it far easy to start a blog, build an audience and expand your business.
We’ve come a long way in the past 20 years and I’m sure we’re yet to travel a lot.
Well, let’s come to the important part.
We asked six Influencers How the future of Blogging looked, here’s what they had to say:
See what they had to say about my questions:
What do you think Blogging will be like in the future, perhaps, 5 to 10 years from now?
In the next few years I think blogging will be perceived less as a standalone activity and more as just one tactic of many that support other goals like personal branding, content marketing, and audience building. Content creators will publish on a wider variety of platforms and have to master a wider variety of content types – e.g., branching into video, podcasting, etc. They will still need a central hub online, like a website with a blog, but their “platform” will spread far beyond it.
What will be your advice to newcomers?
Study your target audience and notice where they hang out. On which social platforms are they active? What types of content do they seem to prefer? Don’t just create a blog and expect them to show up. You need to be visible where they’re already active.
How do you see Blogging a couple of years from now? Will it be the same as today?
Blogging is stronger than ever and although it has reached saturation (2 million blogs are produced every day!), the cream always rises to the top…do it well and it can be an extremely powerful selling tool.
We will see a greater variety of blogging formats in years to come. This means utilization of 360 videos, virtual / augmented reality and live material in much higher density than the current rate.
Right now, written formats are considered the norm. Will that change? Perhaps…but I feel we still crave a well-written article from time to time, no matter how much we may enjoy podcasts or videos.
The future is exciting yet daunting for many – the landscape shifts very fast but blogging will be around for as long as people love sharing and receiving information…it’s the transformation of formats (plus the expectations and discovery of such) that will force some change for bloggers.
And discovery is an interesting topic; another consideration is the effects of advances in Google’s algorithms. With the increase in use of Artificial Intelligence – one of the primary reasons for blogging in the first place may become obsolete. Rankings could soon be dependent on a whole host of other signals that result in complete personalization. The dots are already out there…soon, they will be connected.
How will blogging be a few years from now?
My gut says it’ll look very similar in the sense that good writing is good writing. Insights and “how to” applications that genuinely helps will never go out of style. The differences will lie in the growing need to include more multimedia elements like video, gifographics (rather than static infographics), and especially interactive elements (like app integration, creative worksheets that enable “readers” to create on the spot, more surveys and deeper behind the scenes personalization that will extend beyond the high-end, enterprise-level organizations leading the way right now).
Is it heading in the right direction?
Yes and no. Again, quality content never goes out of style. Naturally, the proliferation of content means there’s a ton more crap out there. But longform content in particular is getting more and more helpful. Top bloggers are becoming more willing to pull back the curtain and share exactly what they do to get results. Instead of hiding their value, they’re being far more upfront with it. Of course, that’s sort of easy because very few people will actually take the time to implement what they read and learn.
What will be your advice to newbie bloggers who are thinking of starting a blog?
Two things. One, be consistent. It gets said all the time, but creating an editorial calendar and sticking with it – through all the ups and down – is an absolute must. Two, vary your work load. Pick one post a month to go all out on, to dig in, and invest a ton of time and effort. The other posts you create … just publish! Don’t worry about knocking it out of the part every time.
What do you think Blogging will be like a couple of years from now?
Blogging will become more about depth of your content in specific topic or niche and less about how many links you have pointing to your site or how much traffic your site currently gets. Google will rank you because you have the most in depth and valuable content vs. most links and traffic and publicity on the site. Smaller blogs with better content will outrank FastCompany and HuffingtonPost.
What’s your advice on Blogging going into the future?
I think that other forms of media will take over, such as video. The written word will be around for awhile, but it does seem like it’s on its way out in favor of more interactive approaches to sharing information, like images and video
What do you think about the future of Blogging?
The future of blogging is so bright I gotta wear shades LOL! Onward and upward because blogging is – and will be – a fun, freeing way to help other folks.
What’ll be your advice to those who’re just starting out?
Newbies, follow your fun. What can you talk about all day long? Blog about it. Following your fun cuts through the “how am I gonna make money blogging” tension that 98% of newbie bloggers suffer from. When you feel relaxed, ideas flow, you enjoy the ride and you let in the people and circumstances to help you succeed….while you’re enjoying the ride 🙂
Here’re some takeaway points from these influencers that you might want to tweet:
Next, I want YOU to do three things:
- Tweet this post with your followers.
- Comment just below this post, what YOU think will shape blogging in the years to come.
- Join 1000+ others to get FREE tips and strategies to shape your Blogging future the right way.