Starting A Blog is one of the best things you can do in your life.
If you’ve been blogging for years you’d already know that.
But, if you’re just starting out – you’ll never look back.
In case you haven’t started a Blog yet, you’re missing out on a great opportunity. Get Started now, with our Start A Blog guide.
Well, the present is in its place – the past has past.
But, what about the future?
Have you ever had the chance to think this through?
How will your Blog be, perhaps, 5 or 10 or 20 years from now?
Will you be even be blogging – then – at all?
How will Blogging be in general?
It’s always great to think ahead of time. this puts you in a strategic position and ensures you do well in your industry for years to come.
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In this post, I’ll show you How blogging will be a couple years from now.
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But, before getting started, let’s – first – take a look at How Blogging and Internet Marketing has evolved over the past couple of years.
A quick overview of the Infographic:
- In January 1994, Justin Hall was the first person to start a blog (the term was not yet famous back then), which was essentially just a collection of the links he visited on the web.
- After a couple such logs coming up on the web, John Barger coined the term “Weblog” in December 1997.
- In 1998, Charlotte Observer blogged first live event The Hurricane Bonnie.
- January 2000 saw the birth of vlogging (adding videos to blog entries).
- Blogging had started to take a grip and people had started to realize this isn’t some trend; Blogging is to stay here for many years.
- Blogging had spread its roots and it was evident when Oxford dictionary printed the word ‘Blog’ (which had taken over from traditional ‘weblog’ as John Barger had coined) in June 2002.
- Soon Google realized this was something big and they wanted to be a part of it. This led to the acquisition of Pyra Labs (company behind Blogger). This followed the launch of Google Adsense.
- In the same period WordPress, on which so many bloggers today rely, was launched.
- This followed what I’d call “A period of the giants”. All the big name players – today – like The Huffington Post, LifeHacker, TechCrunch, Mashable, etc. were born. YouTube also launched just after this.
- And before anyone realized, a report from June 2006 suggested there were as many as 50 million blogs on the internet.
- This followed a period of more blogging and many exciting events, like acquisition of YouTube by Google for a reported $1.65 billion, birth of Tumblr and Quora. Also, The Huffington Post was acquired by AOL for a reported $315m.
- In the last 4 or 5 years, Blogging has expanded on an unprecedented scale. It seems every person on this planet (and their dogs too!), has a blog. There are a lot many tools and services that have made it far easy to start a blog, build an audience and expand your business.
We’ve come a long way in the past 20 years and I’m sure we’re yet to travel a lot.
In order to understand more about how blogging will look a few years from now, I asked about it to a couple of influencers.
People who’ve been doing it for a couple of years now and have seen things shape as they are today.
See what they had to say about my questions:
What do you think Blogging will be like in the future, perhaps, 5 to 10 years from now?
In the next few years I think blogging will be perceived less as a standalone activity and more as just one tactic of many that support other goals like personal branding, content marketing, and audience building. Content creators will publish on a wider variety of platforms and have to master a wider variety of content types – e.g., branching into video, podcasting, etc. They will still need a central hub online, like a website with a blog, but their “platform” will spread far beyond it.
What will be your advice to newcomers?
Study your target audience and notice where they hang out. On which social platforms are they active? What types of content do they seem to prefer? Don’t just create a blog and expect them to show up. You need to be visible where they’re already active.
How do you see Blogging a couple of years from now? Will it be the same as today?
Blogging is stronger than ever and although it has reached saturation (2 million blogs are produced every day!), the cream always rises to the top…do it well and it can be an extremely powerful selling tool.
We will see a greater variety of blogging formats in years to come. This means utilization of 360 videos, virtual / augmented reality and live material in much higher density than the current rate.
Right now, written formats are considered the norm. Will that change? Perhaps…but I feel we still crave a well-written article from time to time, no matter how much we may enjoy podcasts or videos.
The future is exciting yet daunting for many – the landscape shifts very fast but blogging will be around for as long as people love sharing and receiving information…it’s the transformation of formats (plus the expectations and discovery of such) that will force some change for bloggers.
And discovery is an interesting topic; another consideration is the effects of advances in Google’s algorithms. With the increase in use of Artificial Intelligence – one of the primary reasons for blogging in the first place may become obsolete. Rankings could soon be dependent on a whole host of other signals that result in complete personalization. The dots are already out there…soon, they will be connected.
How will blogging be a few years from now?
My gut says it’ll look very similar in the sense that good writing is good writing. Insights and “how to” applications that genuinely helps will never go out of style. The differences will lie in the growing need to include more multimedia elements like video, gifographics (rather than static infographics), and especially interactive elements (like app integration, creative worksheets that enable “readers” to create on the spot, more surveys and deeper behind the scenes personalization that will extend beyond the high-end, enterprise-level organizations leading the way right now).
Is it heading in the right direction?
Yes and no. Again, quality content never goes out of style. Naturally, the proliferation of content means there’s a ton more crap out there. But longform content in particular is getting more and more helpful. Top bloggers are becoming more willing to pull back the curtain and share exactly what they do to get results. Instead of hiding their value, they’re being far more upfront with it. Of course, that’s sort of easy because very few people will actually take the time to implement what they read and learn.
What will be your advice to newbie bloggers who are thinking of starting a blog?
Two things. One, be consistent. It gets said all the time, but creating an editorial calendar and sticking with it – through all the ups and down – is an absolute must. Two, vary your work load. Pick one post a month to go all out on, to dig in, and invest a ton of time and effort. The other posts you create … just publish! Don’t worry about knocking it out of the part every time.
What do you think Blogging will be like a couple of years from now?
Blogging will become more about depth of your content in specific topic or niche and less about how many links you have pointing to your site or how much traffic your site currently gets. Google will rank you because you have the most in depth and valuable content vs. most links and traffic and publicity on the site. Smaller blogs with better content will outrank FastCompany and HuffingtonPost.
What’s your advice on Blogging going into the future?
I think that other forms of media will take over, such as video. The written word will be around for awhile, but it does seem like it’s on its way out in favor of more interactive approaches to sharing information, like images and video
What do you think about the future of Blogging?
The future of blogging is so bright I gotta wear shades LOL! Onward and upward because blogging is – and will be – a fun, freeing way to help other folks.
What’ll be your advice to those who’re just starting out?
Newbies, follow your fun. What can you talk about all day long? Blog about it. Following your fun cuts through the “how am I gonna make money blogging” tension that 98% of newbie bloggers suffer from. When you feel relaxed, ideas flow, you enjoy the ride and you let in the people and circumstances to help you succeed….while you’re enjoying the ride 🙂
To add to what these experienced people have said, I’ll input a couple things — I feel — will shape Blogging over the next couple of years.
Staying with Google:
Organic traffic — if it isn’t yet — should be at the soul of your Blogging strategy.
Why? Firstly, it’s FREE.
You don’t have to spend hundreds of dollars on advertisements and hope people visit your site.
Next, Search Engines are capable of sending, if not millions, hundreds of thousands of readers to your blog per month.
But, the question is this: Are you leveraging it? Or have you been ignoring it? If you’ve been doing the later, how long will you continue to do so?
Over the years, Google has made a lot many changes to its algorithms.The engineers at Google continuously try to tweak one thing or the other. And these algorithms are expected to keep on changing every now and then.
But the very basic principle on which Google stands has been and will remain the same: customer satisfaction.If a result is helping people it ought to stay on top.
So, in general, it’ll depend on how well you analyze what your target audience may want.
Create a piece of content to support it and promote it strategically (on the platforms your target audiences hang out).
Creating content that’s easily scannable.
The world’s growing at a very rapid speed. Everyone (including me) wants things quickly, in fastest possible manner and so do your audience. They are interested in your content but they’ll rather consume content that’s easily scannable.
So how do you know if your content is scannable?
-Arrange your content in the proper hierarchical format using heads and subheads.
-Summarize content, wherever possible, using a bulleted list.
-Highlight phrases or key points.
-Summarize your post at the start or end to make it easy for people to digest it.
-Write short sentences and use paragraphs to make it easy to read.
-Leave lots of white spaces.
Integrating Vlogging and podcasting in your Content strategy.
As we were on scannable content, it seems apt this is what you want to do next.
I’ve already said this: People want to learn – everything – quickly.
And you might be able to help them by creating a quick Podcast or explainer video, which would help them get the information in 5 minutes which otherwise could have taken 20 minutes to read the entire blog post.
Making sure your website is Mobile ready. Does your website do this when someone’s accessing it from the phone?
On Mobile device:
52.7% of global internet users access the internet via Mobile. That means more than 1.6 billion users across the globe are accessing the internet from their mobile phones.This makes having a website that’s mobile responsive a top priority.
In fact, mobile responsiveness is a factor Google considers for its rankings.
To ensure your site’s mobile responsive you can use Google’s Mobile Friendly Test.
Aiming and expanding at a particular platform.
As a beginner, a mistake that almost everyone makes is trying to be everywhere.
You start a blog, and even before thinking about anything else the first thing you inevitably do is create accounts on every place on the damn internet.
Facebook. Twitter. Pinterest. StumbleUpon. Reddit. Instagram. Everywhere.But, unfortunately, that’s the wrong thing.
Yes, I’ve done the same thing and I’ve learned it the hard way.Unless you’ve got a big team to handle your social media activities on different platforms, it’s just impossible to be everywhere all by your own.
Going into the future you want to remember this: target a platform where your fans already hang out and build your brand on that platform.
For example, say you’re on Twitter.Make sure you use it to the fullest to promote your content.
Social Quant’s a great tool which will help you build a targeted audience on Twitter, who’d be interested in what you sell.
A platform that we’ve targeted and have excelled in getting people from, to our website is Quora.
Building an email list that buys.
You’ll have read something of this sort a thousand times over: Build an email list.
And as far as it’s true, I’d like to rephrase the statement.
A big email list is great. But, what would you like: 5000 people in your email list with one potential buyer or 100 people with 50 potential buyers. Obvious, right?
So, from now on concentrate on Building a list that buys. In general, I feel, we can agree the future seems exciting and daunting at the same time. And given that it’s impossible to predict the exact strategy that’ll ensure you are on the right path; things can be expected to follow a pattern based on the history.
From our experts’ opinions I’d like to put light on a few key points that could shape the future of blogging:
- Sam put Artificial Intelligence into perspective from the way he sees the future. I think this could play a big role.
- The inclusion of multimedia and interactive elements like App integration, gifographics, creative worksheets, etc.
- Smaller Blogs with better content will outrank industry leaders like Huffington Post, Mashable, etc. and we’ve been seeing this in the recent past.
- Blogging will be perceived more as a tactic to support goals such as personal branding, contentmarketing and audience building rather than being a standalone act.
Now, we’ve to wait and watch what the future holds for us.
It’s your turn now.
What do you think lies in the future?
Let me know!
In the comments section, what do you think about the future?
Do you have any new ideas, that will change the way of blogging?